Thursday, November 11, 2010
Tuesday, November 9, 2010
Helvetica
In photography class we watched a movie called Helvetica about, surprise surprise, the font Helvetica. I learned a lot.
In the time after World War II there were a lot of new ideas being created. Some of these ideas had to do with type. This is how the font Helvetica was created. Helvetica is used everywhere, on signs, advertisements, campaign ads, shirts, and a lot more. It is also used in typography, which is creating order. Helvetica is about the balance of space and negative space, and how the two interact. Helvetica is especially popular with the Swiss, who were the inventors. It is balanced and simple and clean which makes it very popular. It will be around for a long time because it is a default font in many places.
In the time after World War II there were a lot of new ideas being created. Some of these ideas had to do with type. This is how the font Helvetica was created. Helvetica is used everywhere, on signs, advertisements, campaign ads, shirts, and a lot more. It is also used in typography, which is creating order. Helvetica is about the balance of space and negative space, and how the two interact. Helvetica is especially popular with the Swiss, who were the inventors. It is balanced and simple and clean which makes it very popular. It will be around for a long time because it is a default font in many places.
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